FIFA The Best awards once again placed European football in the global spotlight as Ousmane Dembélé and Aitana Bonmatí received the sport’s highest individual honors in Doha, Qatar. Their recognition highlights consistency, adaptability, and elite performance at the highest level.
Dembélé’s breakthrough season
Ousmane Dembélé delivered one of the most complete seasons of his career. He combined pace, creativity, and decision-making to influence crucial matches. His performances for club and country helped redefine his role as a decisive attacking leader.
Bonmatí’s influence on modern football
Aitana Bonmatí continued to set standards in women’s football through her vision, composure, and tactical intelligence. She controlled matches from midfield and played a key role in maintaining Spain’s dominance on the international stage.
Europe’s football development model
Both winners reflect Europe’s emphasis on technical training, tactical discipline, and long-term player development. These systems continue to shape footballers capable of performing under pressure across competitions.
Why the awards matter beyond trophies
From a commercial and sporting perspective, such awards carry significant weight. Winning FIFA’s top individual honor enhances a player’s global profile, boosts market value, and strengthens the branding of their clubs and national teams. It also inspires younger players across Europe to follow similar development pathways.
Looking ahead
Expectations will rise for both players. Dembélé faces the challenge of maintaining consistency, while Bonmatí is likely to take on greater leadership responsibilities as women’s football continues to grow worldwide.
Overall, the latest FIFA The Best awards serve as a reminder of football’s evolving standards. Excellence is no longer defined by moments alone, but by sustained performance, professionalism, and influence on the game. As European football continues to set the pace, players like Dembélé and Bonmatí are shaping the future of the sport.



